Associate Brand Manager Innovation, Coca-Cola TM

The Job Holder
Atlanta, GA, USA
Aug 20, 2019

Client Name

The Coca-Cola Company


Job ID: R-32734 

Expected set of responsibilities Summary 


US of America 



Travel Required: 

00% - 25% 

Migration Provided: 


Occupation Posting End Date: 

August 29, 2019 




Expected set of responsibilities Summary: 

Why Join Coca-Cola North America? 


It's an energizing time to work in The Coca-Cola Company's lead showcase. We're quickening our energy as the quickest developing enormous buyer products organization in North America by putting individuals at the core of our business and all that we do - regardless of whether we're enhancing to give customers the beverages and bundling sizes they need or building our eCommerce abilities. Individuals are our center when we're working together with our various system of privately associated packaging accomplices, and when we're restoring each drop of water we use to networks and nature. What's more, individuals - with the various foundations, aptitudes, and points of view they bring to our work environment - are changing our business, one major thought at any given moment. We engage our representatives to challenge the norm, make strong proposals, test and adjust, so we can become together and make an incredible business shockingly better. 


The Associate Brand Manager, Coca-Cola TM job is in charge of helping the group in creating procedures and programming to open development on the Coca-Cola Trademark. The individual will lead execution of enrollment and maintenance procedures for One Coke, gather and examine information on item execution, showcase patterns, shopper conduct and so forth to advise technique advancement, and keep up business following for the group to drive iterative intends to address required business execution. The Associate Brand Manager is an individual donor that works under constrained supervision, applies topic learning, and expects the ability to comprehend explicit needs or necessities to apply aptitudes/information. This individual should convey solid investigation and inventiveness to be fruitful in this job, overseeing basic development drivers of the Coca-Cola business. The job will be in charge of every single key methodology, plans, and activities in respect to enlisting future ages of consumers and building practices with current consumers. The position is additionally in charge of organizing and working with key cross-utilitarian accomplices to convey on long and momentary targets and field-tested strategy measurements. 


Capacity Specific Activities: 


Compose Situation Assessment so as to recognize and organize brand-building openings by using information-driven bits of knowledge (for example Nielsen, inner cross-practical reports, shopper research reports, focused investigation, and so forth.). 

Lead business execution following an examination to advise improvement regarding brand methodologies and aid advancement of the yearly brand plan 

Band together with an interior group to create and dispatch 2020 advancement, and assemble the pipeline of development in 2021+ 

Survey alluring buyer openings (worldwide or nearby) that are presently undiscovered by The Company by utilizing shopper examine so as to distinguish new volume and benefit development zones. 

Create and impart composed briefs for use by offices or providers (e.g., innovative, publicizing, bundling, item improvement, media, buyer advancements, promoting, authorized or claim to fame stock, and so on.) 

Cooperate with divisions/clients so as to impact their image plans during the yearly business arranging process. 

Make a correspondence plan utilizing different instruments (e.g., pamphlets, PowerPoint introductions, vis-à-vis gatherings, video conferencing, and so on.) so as to convey shopper activity ideas to Divisions/Bottlers/Customers. 

Use comprehension of purchaser bits of knowledge and overall patterns so as to distinguish key issues and open doors for gainful brand development. 


Training: college degree required 

Related Work Experience: 1-3 years of brand the executives/promoting background. 



Specialized Skills: 


Brand Equity: Knowledge of systems used to drive increments in volume and brand value (e.g., promoting programs, authorized/forte product and additionally properties). 

Showcasing Concepts: Knowledge of and capacity to apply fundamental advertising ideas (e.g., brand situating, brand design, SWOT Analysis, focused evaluation, promoting goals/techniques, shopper division) utilized in the improvement of advertising plans. 

Showcasing Operating Strategies: Knowledge of and capacity to apply fundamental advertising working techniques (e.g., media arranging, valuing procedures, exchange/buyer advancements) utilized in the execution of showcasing plans. 

Office Management: Knowledge of strategies or procedures utilized and capacity to motivate inside and outer office execution. 

Conveying Relevant Local Consumer Strategies: Making customers and their needs the essential focal point of the business; creating, assessing and choosing purchaser based activities that expand long haul, beneficial volume. 

Innovative Brief Development: Knowledge of the inventive brief improvement process. 

Imaginative Concept Evaluation: Ability to assess innovative ideas and executions dependent on inventiveness, vital arrangement and buyer sway. 

Advertising Innovation: Ability to distinguish and create imaginative thoughts (e.g., item, bundling, stock, initiations) so as to make an exclusive bit of leeway for the brand and Company in the psyches and hearts of buyers. 


Our Growth Culture: 

One reason our organization keeps on flourishing after 130+ years is having an organizational culture that supports and rewards practices that lead to development. Our "Development Behaviors," as we call them, are methods for being and working that help to make us effective. Consider how you can breathe life into this in your next job at Coca-Cola. 




Continue chasing, never settle. Remaining inquisitive about what is outside, and two stages ahead move us to challenge business as usual. Having the fortitude to look and jump in the manner in which we develop. Since asking "imagine a scenario where?" pushes us to the following level as individuals and as an organization. 




Get it going. Genuine strengthening is the aftereffect of assuming liability. This implies giving yourself authorization to see it, state it and do it, and owning the results. Since we push ahead quicker when we as a whole make a move. 

Form 1.0, 2.0, 3.0 

Push for advancement, not flawlessness. There are not very many medium-term victories. Significance is a result of numerous little triumphs (and disappointments). Offer v 1.0, test it, and improve it. At that point make the following adaptation. Since the minute we think something is flawless, it will be old. 





Incorporate, worth and trust one another. We are shrewd alone yet together we are virtuoso. This implies being comprehensive, assuming the best about and being in charge of one another. Since, for our organization to flourish for the following 100+ years, keen isn't sufficient. We need a virtuoso. 

We are an Equal Opportunity Employer and don't victimize any representative or candidate for business in light of race, shading, sex, age, national birthplace, religion, sexual direction, sex character or potentially articulation, status as a veteran, and premise of incapacity or some other government, state or nearby secured class.