Brand Manager - Sprite

The Job Holder
Atlanta, GA, USA*0
Aug 21, 2019

Client Name

The Coca-Cola Company


Occupation ID: R-32811 

Expected set of responsibilities Rundown 


US of America 

City/Urban communities: 


Travel Required: 

00% - 25% 

Migration Gave: 


Occupation Posting End Date: 

September 2, 2019 



Expected set of responsibilities Outline: 


Why Join Coca-Cola North America? 

It's an energizing time to work in The Coca-Cola Organization's lead advertising. We're quickening our force as the quickest developing huge purchaser merchandise organization in North America by putting individuals at the core of our business and all that we do - regardless of whether we're advancing to give shoppers the beverages and bundling sizes they need or building our Internet business capacities. Individuals are our center when we're working together with our assorted system of privately associated packaging accomplices, and when we're restoring each drop of water we use to networks and nature. Also, individuals - with the various foundations, abilities, and points of view they bring to our work environment - are changing our business, one major thought at once. We engage our representatives to challenge the norm, make strong suggestions, test and adjust, so we can become together and make an extraordinary business far better. 

The Sprite Brand Administrator will assume a key job to help convey the targets of the Sprite brand and will be in charge of managing key advertising, bottler, and client systems to guarantee Sprite keeps on conveying volume and income development. Competitors ought to be knowledgeable about and have an enthusiasm for advertising a young focused on way of life item, while additionally understanding the key job of the customer/home class supervisor with regards to getting the item into the house. She/he ought to have a sharp eye for interests and style inclines that impact youth culture, and be knowledgeable in popular culture to guarantee that brand drives its pertinence and partiality among the profoundly desired multicultural adolescent and youthful grown-up. While general CPG brand abilities are required, the applicant ought to have a smart and enterprising soul and be happy with supporting a brand that difficulties the present state of affairs. A demonstrated capacity to drive inventive business arrangements and spurring/driving interior and outer groups is an absolute necessity. 



Key Obligations: 


  • Convey North America brand development and money related focuses for volume and income to arrive at yearly objectives on our way towards our 2020 Aspiration 
  • Help grow long haul development methodology and yearly brand plans for how the brand can win inside and outside the SSD classification 
  • Light up the brand potential and methodology to rouse our key clients and bottlers to drive backing and business speeding up of our brands in key markets and retail channels 
  • Recognize key business needs and work with a cross-utilitarian gathering to breath life into the brand's advertising endeavors in the commercial center 
  • Work with office and cross-useful accomplices to create a brand and retail showcasing projects and supporting material. 
  • Lead cross-useful groups on work assignments and errands to give adequate heading and oversee the course of events achievements so wanted destinations can be accomplished. 
  • Oversee program spending plans and courses of events to drive faultless execution of the arrangement, hitting all framework achievements on schedule and inside/under spending plan 
  • Track brand and undertaking execution through information examination by changing over KPI's and discoveries into explicit bits of knowledge and activities that increase the value of the business 
  • Get ready reports/introductions as required (for example month to month execution reports) 
  • The Perfect Up-and-comer Will Have (Employment Prerequisites): 
  • Least of 3 years of involvement in brand showcasing. Customer Bundled Products (CPG) experience is perfect. 
  • Solid logical aptitudes, involvement with Nielsen, key reasoning, imaginative reasoning, group first initiative, arranging, sorting out, critical thinking abilities 
  • Capacity to spur and impact cross-practical colleagues 
  • Enthusiasm for understanding purchaser conduct and revealing bits of knowledge 
  • A sharp eye to spot new drifts 
  • Advancement experience an or more (exhibited capacity to lead an idea from thought to retire) 
  • Strong comprehension of advancement and media arranging - both grassroots and crosswise over real mediums (OOH, radio, print, new computerized) 
  • Imaginative Aptitudes: The capacity to control and perceive incredible work when moving toward all parts of the brand and development of the executives. 
  • Genius to ad-lib and adjust to managing day by day difficulties by means of innovative issue solving.\ 
  • Superb composed, verbal, and relational abilities 
  • Need tough skin, acknowledge character with a reason, bring great vitality and have a decent comical inclination. 
  • Instruction: Four-year college education, MBA liked or comparable work involvement 
  • Related Work Involvement: 3-5 years of the brand the board/showcasing background 


Specialized Abilities: 



  • Budgetary Examination: Learning of and the capacity to utilize essential monetary investigation (e.g., Degree of profitability, Worth Chain Investigation) identified with advertising adequacy, asset distributions, and new business openings. 
  • Showcasing Exploration Assets: Information and utilization of industry examine assets (e.g., mentality and use, Nielsen, pattern assets) for shoppers and clients. 
  • Syndicated Sources: Learning of syndicated sources (e.g., air conditioning Nielsen, IRI, CCT+, Home Sweep) utilized in the examination of slanted shopper and volume elements. 




Brand Advertising Methodology: Learning of data expected to characterize brand key passageways and create suitable business answers for national and neighborhood showcase actuation. 

Brand Promoting Improvement: Capacity to lead the advancement, correspondence and stewardship of brand situating, design and rules to create convincing customer/customer programs 

Advertising Advancement: Capacity to recognize and create inventive thoughts (e.g., item, bundling, stock, initiations) so as to make an exclusive bit of leeway for the brand and Friends in the brains and hearts of buyers. 



Our Development Culture: 


One reason our organization keeps on flourishing after 130+ years is having an organizational culture that supports and rewards practices that lead to development. Our "Development Practices," as we call them, are methods for being and working that help to make us fruitful. Consider how you can breathe life into this in your next job at Coca-Cola. 





Continue chasing, never settle. Remaining inquisitive about what is outside, and two stages ahead move us to challenge the norm. Having the mental fortitude to look and jump is the manner in which we develop. Since asking "imagine a scenario where?" pushes us to the following level as individuals and as an organization. 





Get it going. Genuine strengthening is the aftereffect of assuming liability. This implies giving yourself authorization to see it, state it and do it, and owning the results. Since we push ahead quicker when we as a whole make a move.